Within a short period of time, people are now able to travel anywhere in the world, coping quite well with jet lag, climatic changes and different food and accommodation.
Communication is, however, considerably more of a hurdle. Just consider the importance of language, especially one's mother tongue: 14% of the world's population speak Mandarin only, 8% Hindi and/or Bengali, and about 5% have Spanish or English as their mother tongue. In addition to this, about 20% also speak English as a second language.
Behaviour, the use of emotions, taboos, political, economic and ways of thinking differ from culture to culture, tribe to tribe, social group to social group. Often these are unknown, intangible and invisible, and therefore not even considered.
In order to communicate constructively with one another, one has to become aware of one's own behaviour, values, beliefs, background, traditions, and religion. Knowing oneself is the first step in understanding a foreign partner, no matter how well he or she speaks one's own mother tongue.
And there is a difference between a short-term assignment or business trip and a longer-term stay in a foreign culture where one becomes a resident of that country. Long-term assignments present challenges in many more aspects of work and life.
Our Objectives for Executives